Defining a new elitist street sensibility, founder and creative director Shayne Oliver is taking his clothing brand, Hood by Air, into the future.
Oliver started out in early ‘06 by selling t-shirts at the aNYthing store. He later met Raul Lopez, now the brand’s design advisor, and created a small Spring ‘07 collection of split color tees given out to their closest friends.
Hood by Air is a unisex sportswear brand where modern day street silhouettes clash with high end detailing. The duo thrives to create clothes that “capture a street futurism filled with new ideas and takes on what the streets are really into. A vision that this street sensibility is actually an elitism opposed to the primary beliefs that ‘hood’ is a negative low class way of living.”
Their latest collection has expanded beyond t-shirts and now includes striped batwing sweatshirts, shiny quilted jackets, and pieced together tanks. The brand stresses individuality and evolution through casual classic pieces with modern twists, fashioned with an eye on the future.
Hood by Air has already won fans in Kanye West and Curtains, V.I.P. Be on the look out for their online store for diffusion line, Hood Classics, coming soon.
Available at Seven New York and Oak.
Visit them online: www.hoodbyair.com
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BLOWOUTS IN BABYLON
Tonight, Wednesday, December 12th- 10.Deep joins forces with Fool’s Gold Records to bring you the Sweat-Out, a holiday celebration set to cap off the new year with a bang. DJs A-Trak, Pase Rock, and Nick Catchdubs will be setting the tone with movement-inducing sound. Guest hosts Chicago-stylista Kid Sister and Kid Cudi. Open bar from 10-11pm, gift bags, and debauchery. Club Element - 225 Houston St. 21 and Over/ No Cover
Also tonight- Lola Y Maria 3rd Year Anniversary, 7-10pm. Special Treats/Goodie Bags/Sexy Music & Lolita Girls. Gallery Bar. 120 Orchard Street Between Delancey and Rivington. www.LolaYMaria.com RSVP@lolaymaria.com
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