WW† Apparel Launches

wwcrosses.jpg
We’ve officially launched our debut Fall 2008 collection! This season our collection consists mainly of graphic tees, but Holiday brings our first cut and sew pieces that we guarantee you’ll love! Below is our official press release, make sure to let all your friends know!

Worship Worthy, the highly popular, street-level culture forecasting web portal, is launching “WW†”, a collection of street-inspired pieces geared towards their loyal audience of women with an appreciation of independent and avant-garde fashion. Available for the Fall 2008 retail season, the collection represents a natural return to founder Jennifer Wannarachue’s own design voice after years of focusing on forecasting and consulting. Creating this new offshoot of the Worship Worthy brand truly helps its audience grasp that the brand is not simply about editorial but the unique marriage of design and market awareness.

Consisting of t-shirts, sweatshirts, leggings and an outrageous, electrical tape-emblazoned dress, the premier, small run collection (entitled “Good and Evil”) employs empowered and bold graphics with a twist of sweet femininity to visually unite religious elements, an homage to Vivienne Westwood, sex positive lyrics, and the design roots of punk. Wannarachue specifically designed the dark, sexy collection with the intent to accentuate the tension between opposites: “…good and evil, sweet and salty, saint and sinner. It’s bold rebelliousness mixed with hints of traditional femininity”. Discharge and water-based print applications are utilized with the intent of preserving a soft and sexy feel to the collections graphics. The collection’s sophisticated-yet-playful color palette consists of black and white print combinations to resonate a feel of punk’s core roots, jewel tones paired with pastels, and a pop of neon yellow.

For its debut collection, WW† commissioned Amsterdam’s “calligrafitti” artist, Niels “Shoe” Meulman to create the gothic painted logo. “His calligraphy lettering is exactly what Worship Worthy is all about”, Wannarachue explains, “beautiful and organic but also dark, gothic and a little evil.”

The Worship Worthy Fall 2008 collection will be available at Reed Space and Bauhaus (HK), as well as online at Cultist Shop.

For more information visit: www.wwtnyc.com.

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BLOWOUTS IN BABYLON
1992 presents “STRICTLY FOR THE LADIES” PT.3
A night dedicated to the ladies of NYC.
MONDAY · SEPT. 29th · 11pm · 5$
@ HAPPY ENDING. 302 BROOME ST. (bet. Forsyth and Eldridge)
In the Lower East Side.
music by DJ ELLE , DJ JACLYN & DJ LINDSEY
hosted by us! THE WORSHIP WORTHY crew.
flyer by osclops & cleofus
font : Helvetica

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