House of Cassette is an independent fashion brand. Sprouting from the Los Angeles downtown artist district, Cassette surrounds itself within a new breed of a burgeoning creative community, which includes writers, photographers, artists, musicians and designers. Cassette regards this unique class of intelligentsia as the core of a new creative movement, a changing of the guards. House of Cassette provides essential pieces for this class of bold young creatives.
I first discovered the brand while browsing at one of our favorite L.E.S shopping destinations, Valley. The black highwaisted roll-up shorts were the hottest item, and our Saint Marina even ended up purchasing a pair as one of her key summer pieces. The House of Cassette aesthetic combines classic styling with high fashion silhouettes and a lick of rebelliousness, cutting out the sensory overload of overdesign found in many brands popular today. The Summer collection includes highly covetable pieces such as colored denims, one-piece shorts jumpsuits, striped knit tops, and ribbed bib tanks.
Co-Founder and Creative Director, Peter James Lee pays extra attention to detail, and rewinds to a time of old-fashioned techniques such as the early denim pioneers’ washer rivet detailing and a more tailored fit dart articulation. Fans of the brand that can appreciate these extra details include celebrities Jessica Alba, Emma Roberts, and Rihanna.
Get a preview of the Fall 2007 collection here inspired by hidden treasures of Alaska. Summer collection is in stores now and available at Valley and the Meatpacking District’s Denier Cri.
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ON A SIDE NOTE
H&M announced yesterday that its next collaboration will be with celebrity fashion favorite Roberto Cavalli. “The Roberto Cavalli collections represent an exuberant, successful lifestyle,” H&M’s design chief, Margareta van den Bosch, said in the announcement. Cavalli is known for his wild combinations of animal prints and bold colors — his latest collection featured cowboy hats, leopard-print trapeze coats, skintight, sequined gowns, and jodhpurs. We hope he sticks to his fool-proof formula for his H&M collection!
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BLOWOUTS IN BABYLON
On Friday, June 22nd, powerHouse Arena, the Brooklyn Hip Hop Festival, and Mass Appeal present an exhibition from the forthcoming July 2007 release: Wild Style The Sampler By Charlie Ahearn. 6:00-9:00 pm
The BoConcept Skylounge at The powerHouse Arena 37 Main Street, Brooklyn, NY 11201.
Music by the legendary DJ Disco Wiz
Drinks courtesy of Brooklyn Brewery
Click on flyer for more info and RSVP details.
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