A couple months ago during at a quick stop in Fred Segal I came across some exciting stacks of t-shirts that instantly became my faves. Depictions of Andre Leon Tally, Barack Obama, and supermodel Agyness Dean were all part of a hand drawn graphic tee discovery called “Deer Dana”.
In 2002 Dana Veraldi was a high schooler working at a screen-printing gallery space called The Fabric Workshop and Museum in Philadelphia, PA as an assistant screen-printer who also helped develop fabric designs. This was the job that fueled her career as a photographer, artist, and t-shirt designer who currently does “several creative things all related to each other”. Veraldi makes t-shirts and tote bags out of her apartment, her designs mostly of hand drawn images taken straight from her photographs that she then screen prints and sells on her website and in a few stores in LA, NY, and Paris. The tees are executed simply with a one-color black print on a white t-shirt, her subjects become part of a neat collection of hand-drawn hipness.
“All of my designs are of friends”, referring to Jackson and Agyness, “or of people I admire- Hamish Bowles, Andre Leon Talley,” she explains. Her latest designs are of Tory Burch (her best friend’s stepmom) and NYC super twins Dee and Ricky- “my friends who made the lego jewelry in the last Marc Jacobs collection.”
If the saying- “birds of the same feather flock together”- is any indication, Veraldi is well on her way to being the next creative buzz.
Deer Dana is available online at www.deerdana.com, Fred Segal (LA) and Oak (NY).
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