Last month in Las Vegas we came across a cute brand set inside a tiny booth at Project. It was so packed we were asked to come back, but with not enough hours in a day we grabbed a biz card and never returned.
Despite not getting enough time to view the collection in person Insight became one of our favorites of the shows. Coincidentally we’d already been in touch with the brand even before seeing them at Project… (too many emails= brain fry.) Insight was born in Sydney, Australia in the mid 80’s as a surfboard label. Eight years ago, creative visionary George Gorrow (co-owner/designer of Ksubi), and designer Natalie Wood (Something and Something Else) evolved it into an amazing apparel line. The fall collection is a perfect mix of sweet and sexy, voluminous bib dresses contrasting against tight peg jeans.
Insight is currently in 45 countries and have entered the US market setting up shop in Venice, CA just a year and a half ago. Naturally, rooted in surf, the label also has a women’s swimwear collection, now three seasons old and generating an amazing buzz. Color and styles are used in ways we’ve always been wishing for!
View the swimwear collection here!
Fall 07 and Spring 08 are viewable at: www.insight51.com.
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