The height of urban fashion was only about 5 years ago. Velour hook-ups with contrast piping, fleece sweatsuits with enormous felt appliques, Mitchell & Ness throwback jerseys and Al Wissam quilted leather jackets… At the time there was no telling if it would ever come to a halt as season after season we watched the market evolve. Color blocked hookups and throwback jerseys were eventually replaced with woven shirts and prep school inspired sweaters. Today, even some of the hardest dressed uptown cats have retired the Sean John for allover printed Bape-like hoodies. Right before our eyes we witness the urban customer making the crossover into the skate and streetwear markets.
As most of the urban brands scramble to find their foothold, one brand remains at the forefront. LRG (Lifted Research Group) has placed themselves on the cusp of the urban and streetwear markets, undoubtedly proving to be the brand with the most staying power amongst it’s commercial market peers. Its soulful vibe, intelligent design, and energetic color palettes attribute to keeping the brand fresh while pledging their allegiance to the “skurban” consumer. Even in Japan’s declining streetwear market LRG remains one of the hottest labels, imported nonetheless… Now that’s proving it’s weight!
Come out to support what’s still left of America’s urban fashion as LRG holds the photoshoot for their latest Spring 2007 collection. It’s going down exactly how it went down last time- DJ Elle spinning the cuts, Michael Greenberg on the polaroid, and Kareem Black manning the shoot. Click here for a look at last season’s flix.
Raekwon and Lyfe will be starring in the new campaign so swing by to give props.
Today at Shop Studio. Noon-8pm. Check flyer below for more details. See you there!
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>