Packable, fashionable, and practical- we stay good in the hood!
The Snap Hood was created in 2005 as an accessory for a more flexible lifestyle. Intended as its own entity, the hoods are lightweight and easier to carry around than your favorite zip hoodie. You can wear the hood with anything (or with nothing), and even bring some life back to a tired kit. Given names like Atari Safari, Zulu, and Big Purp, the hoods come in a variety of fabrics including patterns, reworked tribal prints, and buffalo plaids all with contrast color clashing linings.
This innovation is courtesy of two visual artists, Jasko Begovic and Jeremiah Nadya, who came together in early 2003 to start a band called Official Tourist combining interactive video installation and live electronic music. By incorporating Begovic and Nadya’s varied interests, Official Tourist has expanded into a self-described art house making clothing, art, and video installations in addition to their multimedia live performances.
Next up Official Tourist is working on “shackles,” spats for the streetwear consumer that allow you to create the high-top look out of low-top shoes, as well as bowties, neckties, and aviators, adding to their bourgeoning lifestyle empire.
Fans of Official Tourist already include Santogold, the Cool Kids, Nas, Chk Chk Chk, Q-tip and M.I.A. Visit IsThatOT.com, or their myspace page for more information: myspace.com/officialtourist.
Available at Boundless NY and Atmos-NY.
Here’s a video of Official Tourist with M.I.A, shot for a German radio show (but partially in English.) Props to Santogold for the style tip.
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