Pop art has been making its sneak attack back into the fashion market the past few seasons. For the first time in 6 years, Summer 2007 marks the return to the American market of one of our favorite all time graphic designers, graffiti writers, and legendary artists who’s making a comeback in streetwear.
Eric Haze’s designs have been a fixture in our every day lives more than most of us realize. His most recognized body of work includes some of our favorite early hip-hop logos and album covers such as LL Cool J’s “Bigger and Deffer”, EPMD, and Public Enemy, and even the original MTV Headbanger’s Ball logo. He designed the cover of the Beastie Boys’ “Check Your Head”, where his own penmanship became one of the most frequently imitated handwriting styles. He’s since worked on large projects with clients such as Nike, New Balance, and Apple iPod.
Earlier in his career Haze was also a friend of world-reknowned pop artists Keith Haring and Jean-Michel Basquiat, during this time it was from their influences which Haze himself developed his own pop art style. It’s this signature style that he is reintroducing to the US and European markets this summer in his small capsule collection of Haze x New Era cap, skateboard deck, and 3 T-shirt graphics. Each of the artworks found on the new product have been adapted directly from Haze’s most recent body of work.
The Haze Summer 2007 collection will be in stores the 2nd week of July. A new product website will be completed just in time for the new release. In the meantime, find out more about the artist at www.interhaze.com or check out his blog on www.riottt.com.
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