
NYC - If there’s a single thing that media and fashion forecasters can agree on, it’s that print publications are a dying breed. The interesting and unanswered question is what will the future look like for digital fashion? Although there’s been a proliferation of amazing cyber mags (like Worship Worthy, of course - and a few posts ago I wrote on Contributing Editor, etc.), we’re still in the nascent phases of the evolution of digi content, and it remains to be seen which creatures will emerge from the primordial ooze adapted to survive in a hyper-competitive online ecology. But like previous episodes of economic volatility that caused the diminution of so many print mags (and other stuff), the ongoing contraction is winnowing the media space and making it possible to create a spanking-new online taxonomy for the artistically-obsessed.

R Y A N D Y E (above) needs to be considered here. Mr. Dye, the creator of the supremely cool and avant-garde digi mag, Spiral Magazine, is a tenacious man of achievement and a relentless social climber (he‘s only 25). An obsessive and passionate creature in this new taxonomy, he went from living in a trailer park near Cleveland (no, seriously!) to stocking shelves at American Apparel in Brooklyn to editing and directing some of the coolest publications around. Now he has taken the first steps toward his own calling.

By day, he works in Soho as the Online Design and Production Editor at V andV Man; by night, Ryan retreats to Bed Stuy to channel his creative-spirit into his fledgling and superb online organ, Spiral. Previously he worked freelance gigs, designing content and managing websites (for photographer Maciek Kobielski, amongst others) where he was able to cement a modicum of useful connects in NYC’s somewhat impervious fashion and art circles. He was also a personal-assistant to hipster-emcee-cum-lyricist, Princess Superstar, an experience that afforded him the opportunity to finesse the City’s off-beat music nexus and club scenes.

Armed with an editorial acumen, a strong grasp of multi-media/graphic design and boat-loads of charm, Ryan is hypnotizing the art/fashion scene with his ‘experimental’ online magazine - which has been gaining tons of traction lately. Here, Ryan does an outstanding job essentially curating an online gallery that, no doubt, has the power to shock, blush and arouse.

Part blog, part magazine project and all-out visual razzmatazz, Spiral not only aggregates the best and the hottest fashion stories, spreads, photo-montages, etc. but also integrates eccentric art and design projects - everything from architecture and interior objects to installation pieces, videos, nudes and tons of ‘post-modern weirdness.’


Ryan cites numerous people and publications as his inspiration. He has a penchant for French Vogue, The Imagist (by Wayne Sterling), Hercules, A, Electric Youth and i-D and clearly hangs with the in-crowd. But what really gets him out of bed every morning is his desire to learn from ‘visionaries’ like Stephen Gan (creative director of Harper‘s Bazaar) and the rest of the editorial staff at Visionaire, who are “true risk-takers and creative-entrepreneurs,” says Ryan.

Ryan is friends with NYC’s ‘movers-and-shakers’ and frequently collaborates with talented photographers and all manner of the City’s creative ilk. Not long ago he shot with acclaimed, bad-ass photography duo (and former university classmates) Reed+Rader, using garb fashioned by Rad Hourani and Sandra Backlund.

Spiral ’s image-heavy content is gushing eye candy for visual fanatics (think Self Service Magazine or POP, i.e., shots of sexually-charged frenetic youth, surrealist/vivid color-compositions and outrageous fashion and art). The scope of Ryan’s imagery is both prolific and impressive and he clearly has a knack for risky and salacious stories: colorfully painted flesh, protruding nipples, super-imposed florescent graphics, murderously-hot silhouettes and fantastical fashion all fill the pages of his publication.
In college Ryan studied graphic design and learned how to build websites; he got addicted to fashion zines and edgy art and developed a passion for illustration and ‘haute raunch.’ He adores models Naomi Campbell and Raquell Zimmerman, who, he says, “represent longevity, undeniable sex-appeal and timeless beauty.”

Today Ryan helps to edit the pages of V where he carefully selects high-impact photos of everything from the hippest runway looks to candid behind-the-scenes snaps (recall that gorgeous pic of a Rodarte model wearing shredded-leather leggings and Nicholas Kirkwood heels in V. “That was one of my picks,” says Ryan, “and it was really well received”). But in addition to his perspicacious pics at V, the Ohio-born wunderkind’s work and current cogitations bring us something fresh and forward-looking - and a tad bit controversial.
Ryan likes to characterize his vision for Spiral as “a magazine that aims to be timeless, to mix the historical with the contemporary, and to embody a highly risky aesthetic while staying relevant and cultured.” He delights in delivering shock-and-awe images of pop-, celeb- and fetish-culture through the prism of the most cutting-edge fashion, art, illustration and photo-montage. Often straddling a tightrope between art and all things erotic and crass, Ryan says, “I’m not scared to publish bondage shots or freaky taboo stuff and sexual innuendo. Those things are visceral and it gets viewers interested, provoked and inspired, especially within the context of art.”

Ryan’s jaunty editorializing is immediately obvious in a recent post, ‘Remember the Time‘ by Bele Borsodi, which is about a serenely weird foot fetish. This particular montage depicts a partial naked female body embedded in high-heeled shoes, pointing to a ‘freakishness’ of human sexuality - to notions of contortion and sexual disfigurement. While some critics would dismiss Ryan’s productions as empty and kitschy, others see complexity beneath the absurd surface of the imagery as well as a rousing depth.
Ryan’s images are not merely about cool design objects and fetish-y model girls and boys, but strum cultural and political chords as well. In a story entitled ‘Cutters’ by the anonymous London-based art collective CUTUP, Ryan gives us a visual account of London’s politically disenfranchised youth taking their grievances to the streets in disruptive protest. Another story called ‘Aww’ by Alexandra Falagaras explores the topic of young love. The colorful illustration is a sweet celebration of idealized romance and ‘togetherness’ and embodies the tension between the naive and the obscene.

Ryan’s gallery gives way to one flawless, rakish shot after another - including tons of eye-popping, lascivious nudes, cool animation and even shots of food that bare resemblance to human anatomy. Standouts include the divine ‘Sticky’ (courtesy of Ashley Rudder) and cool short-length fashion videos - for instance, Nick Knight‘s amazing footage of Gareth Pugh‘s F/W ‘09 collection.

Progressive, brash and slightly subversive, Ryan’s site and imagery have a trademark coolness and shock-value that make his stuff a paragon of virtue among those of us who are into the audacious and outre.


In this media-saturated, image-obsessed era, few magazine editors are more worship-worthy than Mr. Ryan Dye. As volatility continues to explode all around us and our culture seems to be rising to a boil, Ryan chronicles, integrates and channels it all through his baby, Spiral Mag, bringing us vivid chaos and dazzling narratives - “a luscious digital expose of life’s non-linear exigencies,” says Ryan. As more print mags fall victim to the slump, I’d bet money that Ryan’s stuff is as tenacious and long-lasting as he is.

Peep-out Sprial Magazine at www.hoponthespiralbitch.com

Ryan Dye and Cody Ross (above)
-Cody Ross (cody@priestessnyc.com)