I’ll confess: navigating the block of 34th Street between 6th & 7th Avenues is not one of my favorite weekend activities (nor, for that matter, something I typically enjoy any other time of the week). Through Sunday, however, I recommend not only doing it, but doing it multiple times. The vicinity surrounding Herald Square is of course home to Macy’s New York flagship–retail behemoth, tourist mecca and registered landmark. An estimated 7,000 people pass by the store in a given hour, many of them window shoppers. And this is your last chance to take in those windows, part of Macy’s seasonal satellite exhibition series, Art Under Glass.
This fall, the retailer partnered with the French Institute/Alliance Française (FIAF) as part of their Crossing the Line festival, marrying burgeoning design talent (art) with unrivaled market exposure (commerce). While bigger may not always be better, in this instance the pairing is ideal. Given the task at hand, i.e. essentially creating an installation that both celebrates and questions the idea of Americana, it works, both spatially and conceptually.
The windows themselves offer the artists mini, albeit hyper-visible individual galleries using actual Macy’s merchandise; the dichotomy between personal and shared space is both rare and entirely welcome. Co-curator Julie Boukobza likens the windows to “seductively hybrid spaces, between white cubes and the streets of New York City,” which “tend to reflect the concerns of our times.” Macy’s thus becomes, in Boukobza’s words, “a landmark of the American dream and its own interrogation.”
Participating artists include Marie Losier, in collaboration with Aya Kakeda and François Leloup-Collet; Olivier Babin; Sarah Ortmeyer; and Marie Maillard and Amélie Chabannes. AIDS 3-D, a partnership between Nik Kosmas and Daniel Keller, is featured, as are artists collectives Visual System (VS) and The Bruce High Quality Foundation.
The series also features Rita Ackermann and Agathe Snow, who created a multi-media, disco homage to the late Michael Jackson, entitled Mama Si Mama Sa Mama Co Sa…Liquid Man. Hrafnhildur Arnardóttir, aka Shoplifter, a native of Iceland and the woman behind Bjork’s Medúlla album cover, got a little equine this go round. Like much of her work, Arnardóttir’s installation, Then they arrived at glacial speed, makes quirky, elegant use of hair, including that belonging to one very large, white horse.
Americans Nick Van Woert and Michael L. Yinger worked with found objects and recycled materials, respectively creating ten small shadow boxes featuring an array of handbags, sunglasses and shoes in Knock Off, and an oversize “map” of the United States, entitled Seen it all, I’m already there.
Yinger’s work is largely autobiographical, and in this instance included album covers and prescription pill bottles. A couple materials didn’t make the cut. This being Macy’s, the artists were subject to at least a little scrutiny. At the press preview I asked Yinger what had been omitted. “Bullets and cigarette butts,” he replied, smiling.
+Sarah
Macy’s, 151 W. 34th St., New York, NY 10001
All images courtesy of Mark Rifkin.














































































