We’re kind of in love with all things that stir up memories of our days sitting around Ouija boards and lit candles, and we’re really excited that we can take our dalliances into the occult out onto the street with the clothing line, Witches.
Originally created by the duo Gabby Applegate and Lauren Alexander, there was a swift change in the structure of the company, and Witches is now under the sole direction of Gabby, just 18 years old. We think the line is impressive as it is, but even more so for such a young, precocious designer. The line boasts of intricate pieces (including floor-length velvet cloaks, ruffled silk blouses, and lace cocktail dresses) that will excite the Avant-garde set and Wiccan sophisticates alike.
We recently got a chance to chat with Gabby about the line, and what her bewitching world is like…
Tell us about the Witches. What are your inspirations/concepts behind the label? Why did you start Witches?
We (Lauren and I) started Witches because we wanted to create a line that would fill the missing parts of our closets. We combined our different tastes and came up with a line that any girl could throw on and look edgy, but still classy. Its hard to find that median these days.
How long does it take to make a more intricate piece?
To create an intricate piece from conception to sample can either take hours or weeks. It depends on what it is and how well I am able to communicate what I am picturing.
Why’d you decide to go predominantly black? Can we expect color in the future?
Yes, for Fall, everything is black. For Spring I will start to use taupe colors and white. In the future, there will be lighter colors, especially for Spring. There will also be a lot more lace and washed silks, rather than heavy velvets and wools.
What were you like in high school? Were you totally a Goth?
My high school life was definitely not normal. No I was not a “goth”. I was actually a platinum blonde and a beach girl. I had lived in San Diego. When I moved up to LA, I was able to grow as a person and started to take more of an interest in fashion and also in the “goth” scene of LA. That is where this line comes from.
Did you ever really get into the occult? Like with Ouija boards, spells, séances, and the like?
No, I have never really been that interested in the Occult. I have been reading about it more, but the name of the line is a nickname for Lauren and I so that is how it started.
What do you do for fun? Favorite hangouts in LA?
I am going to school, so designing for me is a great escape & fun. Favorite hangouts, hmm… In LA, I would have to say Bardot, Hwood, the Playhouse, and Big Wangs at the moment. In NYC, I love La Esquina, PDT, Ella, and of course Rose Bar at the Gramercy Park.
Do you wear your own pieces out and about? If so, where?
My favorite piece is the sweater dress with the lace slip. I wear that out a lot. I always wear the leggings, they’re so easy to wear day or night and either heels or flats they’re always edgy and appropriate.
Describe a perfect “Witches” night…
There are two different “Witches” perfect nights for me. One is staying at home with my boyfriend and watching Deadliest Catch. The other, would be going for sushi and then a night out on the town in New York.
For inquiries, please contact: David at Dietch PR. david{at}dietchpr(dot)net
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ON A SIDE NOTE:
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