Last Thursday at Christie’s, i-D Magazine and Gucci combined forces to celebrate the debut of “SOUL i-D,” a super-cool 600-page visual anthology full of racy pics and progressive editorializing. Fashion’s indisputable anti-glossy, i-D and its iconoclastic founders, Terry and Tricia Jones, were once again pushing social change with a hefty dollop of old-fashioned family values.
Tackling the socio-political issues of the day such as war, the environment, racism, poverty and globalization, Terry and Tricia used Gallery 6 to showcase select imagery from i-D’s pages over the past few years to “offer a prism window into the heavenly heart and soul of modern society.” With a strong moral impulse and lively wall-sized photos, the exhibition included thought-provoking anecdotes and excerpts from the likes of Bono, M.I.A., David LaChapelle, Martin Margiela and the Dalai Lama.
Attendees such as Caryn Franklin, Shawn Lisle, Philip Sallon, Pam Hogg, Simon Foxton, Jules Wood and Sarah Fones, etc. mingled over champagne and mint-lemonades while discussing the insights and aphorisms from sages like Terry Richardson (‘Just say no!’) and Stephen Jones (“it helps to be eccentric, homosexual, ugly, thick, suburban and egomaniacal.”).
Whether you are a right-winger or a fashionable Fabian, i-D Mag represents the coolest anti-establishment attitude of our age! Terry and Tricia have spent 25 years pioneering the hippest indie trends and incubating the best talents from designers and photographers to musicians and models (Gisele and Naomi did their first cover shoots with i-D!).
Check out “Soul i-D” presented in collaboration with i-D magazine and Gucci. On now til July 30; Gallery 6, Christie’s, Rockefeller Center, 20 Rockefeller Plaza.
-Cody Ross (cody@priestessnyc.com)