Beginning July 1, 2009, from 7-9 pm
Obesity and Speed will launch a pop-up shop in Earnest Sewn’s gallery space in their flagship store in the Meatpacking District. They will be selling limited edition items including tote bags, stickers, t-shirts, and tanks bearing their signature dark graphics.
Obesity and Speed was born four years ago in a small basement apartment in New York City. It’s creators are two best friends who need little sleep and have a shared desire to create something special. Their inspiration is gleaned from many sources, but the greatest is each other. The line’s fans include “it” girls, Agyness Deyn, JR Reynolds, Isabelle McNally, and Masha Orlov.
The shop will be modeled after a teenager’s bedroom, taking inspiration from the designers’ own formative years spent mostly grounded in suburbia. Their only consolations then were punk rock, unlocked bedroom windows, and a carefully formulated escape plan.
They are also creating a limited edition zine with collaged artwork and photos of model and muse, JR Reynolds, photos shot by William Strobeck.
Earnest Sewn is a denim brand that sets itself apart by consistency in concept and strong lifestyle identity, as well as their overwhelming commitment to product quality and brand. The concept lies in the idea of mixing the Japanese beauty aesthetic of Wabi-Sabi, with denim’s Americana past. The Earnest Sewn design principle is literally translated as ‘product sewn in earnest’. In staying true to this we incorporate pride in workmanship and commitment to authenticity. The production of each garment is overseen by three people, and they monitor it’s progress from start to finish, at every stage: design, sewing, and wash. Every pair is sewn in earnest.
Obesity and Speed is excited and proud to launch their first pop up store in Earnest Sewn.
We’re excited, get excited!!
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ON A SIDE NOTE:
Zara is kicking off its semi-annual sale today, Thursday, June 25th, in all its stores across the US. This is one of two times per year during which the entire store is 50% off – suits, dresses, shoes, bags, all their well-crafted styles for men and women.